Functional Foods & Beverages
Aurive Debuts Adaptogen-Nootropic Drink Line for Day-to-Night Use
Aurive, founded by a Doctor of Nursing Practice, enters the functional beverage market with transparent labeling, conce…
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Functional Foods & Beverages
TRIP Calming Drinks Hits $200M Revenue as Category Outpaces Gut Health
TRIP, valued at $550 million, reports calming drinks have surpassed gut health, protein, and hydration as the fastest-g…
Functional Foods & Beverages
GHOST Energy x A&W Root Beer Hits Retail in KDP Partnership
GHOST and Keurig Dr Pepper extend their licensed-flavor strategy with a root beer float-inspired energy drink now avail…
Functional Foods & Beverages
Urban Remedy Launches Magnesium Shot, Probiotic Bowl Nationwide
Urban Remedy is rolling out a magnesium-and-L-theanine wellness shot, a probiotic-rich grain bowl, and a plant-protein …
Functional Foods & Beverages
GORGIE Berry Burst Hits Target With Clean-Label Energy Formula
GORGIE's newest SKU lands at Target nationwide as the brand approaches 60,000 points of distribution and eyes 100,000 d…
Functional Foods & Beverages
Bees & Trees Mānuka Honey Marks 15 Years in U.S. Market
The family-owned, vertically integrated brand manages 1,200–1,500 hives in Taranaki and ages each harvest 12–24 months …
Functional Foods & Beverages
SOPREME Soursop Hits Amazon in U.S. Retail Expansion Push
Superfruit Juice Company LLC is actively recruiting grocery chains, natural retailers, and foodservice distributors as …
Functional Foods & Beverages
RYZE Mushroom Coffee Launches PSL SKU Exclusively at Target
RYZE Superfoods brings its SUPER6™ functional mushroom blend into fall's highest-traffic flavor window with a Target-ex…
Functional Foods & Beverages
Wave Kids Adds Prebiotic Fiber, Coconut Water to Kids' Hydration Line
Wave Kids expands beyond plain canned water with two flat and two sparkling SKUs formulated with better-for-you functio…
Functional Foods & Beverages
Optimum Nutrition Launches Protein-Fortified Non-Alcoholic Brew
Optimum Nutrition's limited-edition ChampionSips brings 10g of plant-based protein into a non-alcoholic brew format, ta…
Functional Foods & Beverages
Culture Pop Adds Live Probiotic Apple Soda for Fall
Culture Pop Soda launches a seasonal Sparkling Apple SKU carrying a live probiotic and no refined sugar, expanding its …
Functional Foods & Beverages
Protein Pop Balance Combines 15g Protein, Prebiotics in Clear Soda
Rise Wellness, a USANA subsidiary, enters the gut-health RTD segment with a carbonated clear soda stacking whey isolate…